Certified Marketing Cloud Engagement Administrator

Here you have the best Salesforce Certified Marketing Cloud Engagement Administrator practice exam questions

  • You have 61 total questions to study from
  • Each page has 5 questions, making a total of 13 pages
  • You can navigate through the pages using the buttons at the bottom
  • This questions were last updated on December 30, 2025
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Question 1 of 61
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
Correct Answer: C

Question 2 of 61
Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. Hourly automation is run that updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers using this updated data?
Correct Answer: C

Question 3 of 61
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
Correct Answer: B

Question 4 of 61
Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers, using both subscriber-based data, of those who live within 10 miles of one of their stores, and behavioral attributes, of those who have opened or engaged with an email within the last 30 days, in their targeted segment.
What should be used to create its audience?
Correct Answer: B

Question 5 of 61
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
Correct Answer: B