Certified Marketing Cloud Engagement Administrator

Here you have the best Salesforce Certified Marketing Cloud Engagement Administrator practice exam questions

You have 61 total questions across 13 pages (5 per page)
These questions were last updated on February 20, 2026
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Question 1 of 61

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

Join Activity

Engagement Split

Path Optimizer Activity

Question 2 of 61

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. Hourly automation is run that updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers using this updated data?

Contact Data is used for the Decision Split

Entry Source attributes are available in Journey Settings

Journey Data is used for the Decision Split

Question 3 of 61

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

Email Studio Settings

Account Settings

Content Builder Settings

Question 4 of 61

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers, using both subscriber-based data, of those who live within 10 miles of one of their stores, and behavioral attributes, of those who have opened or engaged with an email within the last 30 days, in their targeted segment.
What should be used to create its audience?

Data Filters

SQL Query

Measures

Question 5 of 61

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

Contact Builder > Data Extensions > Synchronized Data Extensions

Contact Builder > Data Sources

Setup > Data Management > Synchronized Data Extensions

About the Salesforce Certified Marketing Cloud Engagement Administrator Certification Exam

About the Exam

The Salesforce Certified Marketing Cloud Engagement Administrator (Certified Marketing Cloud Engagement Administrator) validates your knowledge and skills. Passing demonstrates proficiency and can boost your career prospects in the field.

How to Prepare

Work through all 61 practice questions across 13 pages. Focus on understanding the reasoning behind each answer rather than memorizing responses to be ready for any variation on the real exam.

Why Practice Exams?

Practice exams help you familiarize yourself with the question format, manage your time, and reduce anxiety on the test day. Our Certified Marketing Cloud Engagement Administrator questions are regularly updated to reflect the latest exam objectives.