Certified Marketing Cloud Administrator

To prevent duplicating or triplicating records in Marketing Cloud when using both MobilePush and Email channels, it is essential to strategically control the Contact Key values and tie records together across channels using this key. This ensures that the same individual is identified consistently across different communication channels, avoiding the creation of duplicate records.

To comply with the requirement that Marketing Cloud users should not be able to export data without approval, while still being able to view data within the system, the Export Email Allowlist feature is the correct choice. This feature allows administrators to restrict data export capabilities to specific email addresses, ensuring that only approved individuals or teams can perform data exports, thus preventing unauthorized data export.

Smart Capture should be used to create a survey form. It is a feature specifically designed for collecting and storing customer data through forms, landing pages, and surveys.

Parameter Manager is the correct solution for automatically adding a set of query strings to all links in an email sent via Email Studio. It is a tool specifically designed to handle parameters in URLs, making it the most suitable option for this requirement.

When a user logs in through the Marketing Cloud user interface, the system checks if the user is assigned a role in the parent business unit. This is an essential part of the user authentication and authorization process, ensuring that only users with the correct role assignments can access the platform's features and data.