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Microsoft MB-260

Microsoft Customer Data Platform Specialist

Verified practice questions with detailed answers, clear explanations, and community discussion.

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Question 1 of 185

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.

Which three relationship types are available in audience insights? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Answer choices
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Correct answers: A, D, E

In audience insights, there are three main types of relationships available. Non-editable system relationships are created by the system as part of the data unification process. Editable custom relationships can be created and configured by users to meet specific needs. Non-editable inherited relationships are automatically created from ingesting data sources and cannot be edited by users. These relationship types ensure that entities are properly connected and can be utilized for defining segments and measures.

Community votes

10 votes

ADESuggested

100%

Question 2 of 185

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.

Which statement is correct when considering audience insights for business accounts versus individual consumers?

Answer choices
Show answer

Correct answer: C

Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts. This means that audience insights for B2B scenarios and individual consumers must consider the different types of enrichment available depending on the type of customer data being analyzed.

Community votes

1 vote

CSuggested

100%

Question 3 of 185

You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.

Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Answer choices
Show answer

Correct answers: A, D

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview

Question 4 of 185

DRAG DROP -

You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.

Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Select and Place:

Exam MB-260: Question 4 - Image 1
Show answer

Suggested answer

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview Exam MB-260: Question 4 - Image 2

Question 5 of 185

DRAG DROP -

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.

Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.

Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Select and Place:

Exam MB-260: Question 5 - Image 1
Show answer

Suggested answer

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview Exam MB-260: Question 5 - Image 2

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As this was my first certification exam, I was understandably nervous about what to expect. These study materials made the preparation process much easier, and many of the questions closely reflected those on the actual exam.
Charles Sirois
Canada
May 5, 2026
Wasted about a month going through the free dump sites scattered all over reddit, half the answers were wrong and the other half were for a version of the exam that doesn't even exist anymore. Eventually gave in and paid the small fee here, and the difference was night and day.
Lance Chambers
United States
Apr 11, 2026
Honestly, I had already gone through the official documentation quite thoroughly, but still didn't feel fully confident going in. This helped things finally click for me. I realized I knew the material, but just hadn't connected all the pieces yet.
Alisha Kelly
Italy
Apr 9, 2026
Used this along with Microsoft Learn and the combo worked really well. The practice questions made the stuff I'd read actually stick. Passed first attempt, no complaints from me.
Casper Claassen
Netherlands
Jun 2, 2025
The content is accurate and clearly presented, and it's more affordable than competitors. The team has been incredibly responsive whenever I've had an issue, and they've been open to small changes that improve the platform.
Gabriele Ghesla
Italy
Apr 13, 2026
I don't usually leave reviews, but this one felt worth sharing. The questions were quite close to what actually appeared on the exam, more than I expected. I spent about a week going through the material before my test, and it helped me feel more prepared.
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I had a smooth experience from start to finish. Access was available right away, no technical issues, which made it easy to get started. The content felt relevant and aligned well with what I was looking for.
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Does what it says it does. Content felt solid, nothing confusing to navigate and I didn't run into any weird issues. I been putting off scheduling the exam for a while and going through this gave me enough confidence to finally book it and pass.
Nancy Mcbride
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May 8, 2026
A very quick response was received via email when a link issue occurred. The study materials provided were high quality and extremely helpful. I was able to complete the test successfully. Many thanks for the excellent support.
Neil Savage
United States
Apr 13, 2026
I don't usually leave reviews, but this one felt worth sharing. The questions were quite close to what actually appeared on the exam, more than I expected. I spent about a week going through the material before my test, and it helped me feel more prepared.
Morgan Farmer
United Kingdom
May 4, 2026
Passed ITIL 4 Foundation with 87%. Material was enough by itself.
Remi Nuyts
United States
Apr 9, 2026
I had a smooth experience from start to finish. Access was available right away, no technical issues, which made it easy to get started. The content felt relevant and aligned well with what I was looking for.
Archie Hopkins
United States
Apr 11, 2026
Does what it says it does. Content felt solid, nothing confusing to navigate and I didn't run into any weird issues. I been putting off scheduling the exam for a while and going through this gave me enough confidence to finally book it and pass.
Nancy Mcbride
United States
May 8, 2026
A very quick response was received via email when a link issue occurred. The study materials provided were high quality and extremely helpful. I was able to complete the test successfully. Many thanks for the excellent support.
Neil Savage
United States

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