Certified Pega Marketing Consultant (CPMC) 74V1

Here you have the best Pegasystems PEGACPMC74V1 practice exam questions

Question 1 of 63

After a distribution test is completed, _________________.

only the campaign summary report is generated

the volume constraints are updated

you can examine the emails sent to targeted customers

you can examine the proportion distribution report

Correct Answer: B

Question 2 of 63

When a customer is offered a proportion that was already accepted, this is because_____________.

the strategy uses interaction history to exclude previously accepted offers

the propositions are filtered based on eligibility

there is no filter for previously accepted offers in the strategy

the customer intent was captured incorrectly

Correct Answer: C

Question 3 of 63

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

the customer's needs with the business objectives

growth, retention, service, and risk mitigation

business revenue with margin

relevancy, context, timeliness, and consistency

Correct Answer: B

Question 4 of 63

In the Next-Best-Action designer, the Pega Customer Decision Hub

TM -
evaluates the business goal level decisions _______________.

in numerical order

in alphabetical order

from top to bottom

in a random order

Correct Answer: D

Question 5 of 63

What is the simplest way to write a record to a database table each time an offer is sent to a customer?

Use an Update Status shape, specifying the field from the offer to store.

Use a send shape on the offer flow, and select the "Write To DB" check box.

Use a Capture Response shape on the offer flow, specifying the offer.

Use the Update File shape, specifying the template used.

Correct Answer: C