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Google AdWords Mobile Advertising

Here you have the best Google mobile-advertising practice exam questions

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  • These questions were last updated on May 23, 2026
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Question 1 of 86

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

Answer

Suggested Answer

The suggested answer is C.

The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home page of all YouTube mobile and tablet properties, including the Android native mobile app, the iOS app, and m.youtube.com for smartphones and tablets.
Read more here: https://support.google.com/partners/answer/6209157?hl=en
Question 2 of 86

To find the right mobile bid, you would calculate:

Answer

Suggested Answer

The suggested answer is D.

Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1
Read more here: https://support.google.com/partners/answer/6209121?hl=en
Question 3 of 86

If your campaign is running on the Display Network, your ads:

Answer

Suggested Answer

The suggested answer is C.

Question 4 of 86

Select the one way NOT to track app conversions.
Answer

Suggested Answer

The suggested answer is C.

Question 5 of 86

The Mobile App Analytics Behavior reports give you data about:

Answer

Suggested Answer

The suggested answer is B.

For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.
Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.
Read more here: https://support.google.com/partners/answer/6209182?hl=en&ref_topic=6208366

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