Google Analytics Individual Qualification (IQ)

Here you have the best Google individual-qualification practice exam questions

You have 332 total questions across 67 pages (5 per page)
These questions were last updated on February 18, 2026
This site is not affiliated with or endorsed by Google.

Question 1 of 332

Digital analytics is:

the analysis of quantitative data from your business

a process of continual improvement of the online experience

the analysis of qualitative data from your business

the analysis of data from your business and the competition

all of these answers are correct

Question 2 of 332

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below.
"Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.

numeric, continual change, customers, audience

quantitative, continual improvement, customers, outcomes

numeric, continual improvement, customers, audience

quantitative, continual change, customers, outcomes

Question 3 of 332

What is the first step of analytics planning?

Document your technical infrastructure

Implement Google Analytics

Create your implementation plan

Define your overall measurement plan and business objectives

Question 4 of 332

Which of the following should be the first step you complete during the analytics planning process?

Implement Google Analytics

Create your implementation plan

Define your overall measurement plan and business objectives

Maintain and refine your plans

Document your technical infrastructure

Question 5 of 332

What is the order of steps when defining a measurement plan?

Business objectives > key actions > KPIs

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > KPIs > key actions

About the Google individual-qualification Certification Exam

About the Exam

The Google individual-qualification (Google Analytics Individual Qualification (IQ)) validates your knowledge and skills. Passing demonstrates proficiency and can boost your career prospects in the field.

How to Prepare

Work through all 332 practice questions across 67 pages. Focus on understanding the reasoning behind each answer rather than memorizing responses to be ready for any variation on the real exam.

Why Practice Exams?

Practice exams help you familiarize yourself with the question format, manage your time, and reduce anxiety on the test day. Our individual-qualification questions are regularly updated to reflect the latest exam objectives.