Google Analytics Individual Qualification (IQ)

Here you have the best Google individual-qualification practice exam questions

  • You have 332 total questions to study from
  • Each page has 5 questions, making a total of 67 pages
  • You can navigate through the pages using the buttons at the bottom
  • This questions were last updated on January 3, 2026
  • This site is not affiliated with or endorsed by Google.
Question 1 of 332
Digital analytics is:
Correct Answer: E

Question 2 of 332
Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below.
"Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.
Correct Answer: B

Question 3 of 332
What is the first step of analytics planning?
Correct Answer: D

Question 4 of 332
Which of the following should be the first step you complete during the analytics planning process?
Correct Answer: C

Question 5 of 332
What is the order of steps when defining a measurement plan?
Correct Answer: A