Certified Marketing Cloud Engagement Administrator Exam

Question 6 of 61

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

A.

Contact Builder > Data Extensions > Synchronized Data Extensions

B.

Contact Builder > Data Sources

C.

Setup > Data Management > Synchronized Data Extensions

Question 7 of 61

A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud.

What solution should they implement?

A.

Data At Rest Encryption

B.

Field Level Encryption

C.

Tokenized Sending

Question 8 of 61

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.

What is required to configure the Holdback percentage?

A.

Evaluation period must be 72 hours

B.

No more than two paths

C.

Run Once schedule type

Question 9 of 61

Where would a Marketing Cloud admin view all verified email addresses?

A.

Sender Profiles

B.

From Address Management

C.

Identity Verification Log

Question 10 of 61

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

A.

CloudPagesURL AMPscript function

B.

Redirectto() ampscript function

C.

Field-Level Encryption