Google display-advertising Exam Questions

Question 6 of 213

recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

The contextual targeting allows the business owner to target specific languages.

The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.

The contextual targeting allows the business owner to target specific demographics.

The contextual targeting allows the business owner to insert ads into a series of related We bsites.

Correct Answer: B

Question 7 of 213

Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

Overlay video ad

In-stream video ad

Click-to-play video ad

Video placement ad

Correct Answer: C

Question 8 of 213

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

Use the Google Content Network for niche placements.

Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.

Use Google AdWords for search marketing.

Use Google AdWords with hundreds of comic-book based keywords.

Correct Answer: A

Question 9 of 213

You are managing a Google AdWords campaign for a company. You launch a new display conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

Increase bidding for successful sites.

Verify that your conversion code is set up correctly.

Evaluate performance of campaign regularly.

Check the ad creative and the landing page to make sure they are well matched.

Correct Answer: B, D

Question 10 of 213

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.

Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the

Correct Answer: B