Google AdWords Display Advertising

Here you have the best Google display-advertising practice exam questions

You have 213 total questions to study from
Each page has 5 questions, making a total of 43 pages
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This questions were last updated on October 23, 2025
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Question 1 of 213

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

Manually adding

Browsing the Web for placements with the Google AdWords toolbar

Copying from the automatic placement table

Using the Placement tool

Correct Answer: B

Question 2 of 213

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

It's the number of conversions that have happened from a video ad.

It's the conversion rate for ads in the Google Content Network.

It's the cost of conversions that have happened after a user saw Bob's ad online.

Correct Answer: A

Question 3 of 213

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

30 days

60 days

24 hours

7 days

Correct Answer: A

Question 4 of 213

Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.

Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.

Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.

Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his

Correct Answer: A

Question 5 of 213

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

If you want to be included in Google Content Network, you must use cost-per-click bidding.

If you are creating a display ad, you must use cost-per-click bidding.

If you want to include video overlays ads, you must use cost-per-click bidding.

If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Correct Answer: D