Data are available for the number and average sale amount for transactions offering one of the incentives as well as transactions offering no incentive.
The VP of Sales has asked you to determine analytically if any of the incentive programs has resulted in a demonstrable increase in the average sale amount.
Which analytical technique would be appropriate in this situation?
Transaction 1: {cheese, bread, milk}
Transaction 2: {soda, bread, milk}
Transaction 3: {cheese, bread}
Transaction 4: {cheese, soda, juice}
You decide to run the association rules algorithm where minimum support is 50%. Which rule has a confidence at least 50%?