Google search-advertising Exam Questions

Question 6 of 235

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A.

Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.

B.

Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

C.

Nancy has been credited for clicks on her ad that didn't take visitors to her domain.

D.

Nancy has been credited for clicks on her ad that were deemed invalid clicks.

Question 7 of 235

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for
Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A.

Her image ad will only appear in the Google Content Network, not in Google Search.

B.

Her image ad must first be approved by Google before it'll show in the Google Search resul ts. [1]

D.

Her image is probably too big to be used in the Google search listing.

Question 8 of 235

You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A.

From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

B.

From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

C.

Accounts cannot be moved between sub-MCCs.

D.

From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the

Question 9 of 235

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A.

Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

B.

Yes, if you use a My Client Center account, you may have multiple accounts.

C.

No. All Google AdWords participants can have just one Google AdWords account.

D.

Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords

Question 10 of 235

Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron
Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A.

("Iron Man")

B.

{Iron Man}

C.

+["Iron Man"]

D.

-[Iron Man]