Here you have the best Salesforce Certified Marketing Cloud Email Specialist practice exam questions
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
Which four elements are required for the creation of a dynamic content rule?
To create a dynamic content rule in email marketing, four elements are required: Attribute, Value, Operator, and Content. 'Attribute' represents the customer data used to personalize the email, 'Value' is the specific data point of the attribute, 'Operator' determines how the attribute and value will be compared, and 'Content' is the actual email content that will be personalized based on these rules. This setup ensures that the email content dynamically changes according to the individual customer's preferences and data.
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use.
What creation method should the team use to create the new data extension?
When a new data extension needs to be created and its configuration is similar to an existing one, the most efficient method is to 'Create from Existing.' This allows the team to replicate the settings and structure of the existing data extension, saving time and ensuring consistency between the similar data extensions.
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)
To improve email deliverability, Northern Trail Outfitters should implement the following strategies: Authenticating email sending helps distinguish legitimate emails from spam, thereby improving delivery rates. Purging old or inactive email addresses ensures that only active and engaged recipients receive emails, reducing the likelihood of bounces and spam complaints. Encouraging subscribers to add the company's sending domain to their address books helps ensure that emails land in the primary inbox rather than the spam folder.
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?
To specify which IP address is used for retail vs. corporate email sending, the Delivery Profile feature is used. In Salesforce Marketing Cloud, a Delivery Profile allows you to define the IP address and other delivery parameters for your sends. This ensures that different types of emails, such as those from different domains or for different purposes, can be managed and tracked separately to optimize deliverability.
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)
When designing emails for mobile devices, the best practices include keeping the copy simple and direct, as mobile users prefer concise information. Stacking the content in a single column ensures that the email is easy to read on smaller screens. Designing with the most important content at the top ensures that the key message is visible without the need for scrolling.