Question 6 of 211
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
    Correct Answer: A, C

    To ensure emails meet subscriber expectations and entice engagement, it's important to use subscriber data to dynamically populate email content. This personalization makes emails more relevant to individual recipients, increasing the likelihood of engagement. Additionally, setting cadence expectations upfront with subscribers helps manage their expectations and prevents the feeling of being overwhelmed by too many emails, which can lead to disengagement or unsubscribing.

Question 7 of 211
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
    Correct Answer: B

    Providing personalized recommendations is considered a best practice in email marketing as it can significantly enhance user engagement and improve the customer experience by catering to their individual needs and preferences. Personalized content tends to resonate more with recipients, making them more likely to find value in the emails they receive.

Question 8 of 211
Northern Trail Outfitters uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with `Main Banner Top` in their most recent newsletter.
Where should the marketer find this information?
    Correct Answer: A

    To find the email addresses of all customers who clicked on a specific link associated with 'Main Banner Top' in their most recent newsletter, the marketer should navigate to the Tracking Click Activity tab and use the Link View. This view provides detailed information about each link, including the email addresses of the customers who clicked on them, even if the same URL is used multiple times within a send.

Question 9 of 211
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)
    Correct Answer: A, B

    The two items of information and data about the performance of an individual send that can be exported from Tracking in Email Studio are the subscribers who click on a specific link and the performance data on the Overview tab. The number of clicks from mobile devices is not commonly exported data and images showing email renders on different devices typically require third-party tools and can't be exported directly from Email Studio.

Question 10 of 211
Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?
    Correct Answer: D

    To streamline the email creation process and ensure specific content is tailored to both loyalty and non-loyalty members, the best approach is to create a template-based email using dynamic content. This allows the same email template to be used while dynamically displaying different content based on the recipient's membership status, creating a customized yet efficient email setup.