Here you have the best Microsoft MB-260 practice exam questions
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
In audience insights, there are three main types of relationships available. Non-editable system relationships are created by the system as part of the data unification process. Editable custom relationships can be created and configured by users to meet specific needs. Non-editable inherited relationships are automatically created from ingesting data sources and cannot be edited by users. These relationship types ensure that entities are properly connected and can be utilized for defining segments and measures.
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts. This means that audience insights for B2B scenarios and individual consumers must consider the different types of enrichment available depending on the type of customer data being analyzed.
DRAG DROP -
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
Some members from the IT department want to learn more about using Microsoft Azure Synapse Analytics to analyze Microsoft Dynamics 365 Customer Insights data.
The IT department needs to understand the key considerations when analyzing Dynamics 365 Customer Insights data using Azure Synapse Analytics.
Which three key points should the IT department consider? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
When analyzing Dynamics 365 Customer Insights data using Azure Synapse Analytics, the IT department should consider the following key points: Data sources based on a Common Data Model folder are supported when configuring an export to Azure Synapse Analytics, Administrator role access in Dynamics 365 Customer Insights is required to set up the connection between Dynamics 365 Customer Insights and Azure Synapse Analytics, and data can be exported to Azure Synapse Analytics on demand, or every time there is a scheduled refresh.
You work for a company that sells pet accessories. Your company sends personalized emails based on the customer’s country and level of interest in cats and dogs.
You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.
You need to recommend the measure that the marketing team should use to build the segment.
Which output from the interests enrichment should you recommend?
To create a segment of customers who are more interested in dogs than cats, you need a measure that directly compares the interests of dogs and cats. The 'Interest affinity score' measures the strength of interest in a specific category (in this case, dogs) as compared to other interests (such as cats) within a demographic. This makes it a suitable measure to determine which customers have a stronger preference for dogs over cats.