Question 6 of 185
Some members from the IT department want to learn more about using Microsoft Azure Synapse Analytics to analyze Microsoft Dynamics 365 Customer Insights data.

The IT department needs to understand the key considerations when analyzing Dynamics 365 Customer Insights data using Azure Synapse Analytics.

Which three key points should the IT department consider? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.
Correct Answer: A, B, D

When analyzing Dynamics 365 Customer Insights data using Azure Synapse Analytics, the IT department should consider the following key points: Data sources based on a Common Data Model folder are supported when configuring an export to Azure Synapse Analytics, Administrator role access in Dynamics 365 Customer Insights is required to set up the connection between Dynamics 365 Customer Insights and Azure Synapse Analytics, and data can be exported to Azure Synapse Analytics on demand, or every time there is a scheduled refresh.

Question 7 of 185
A company operates mainly in the business-to-business (B2B) space. You are implementing Microsoft Dynamics 365 Customer Insights.

You need to ensure that Dynamics 365 Customer insights can handle the company's B2B scenarios and data.

What should you take into consideration when setting up business accounts versus individual consumers?
Correct Answer: B

Question 8 of 185
You work for a company that sells pet accessories. Your company sends personalized emails based on the customer’s country and level of interest in cats and dogs.

You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.

You need to recommend the measure that the marketing team should use to build the segment.

Which output from the interests enrichment should you recommend?
Correct Answer: A

To create a segment of customers who are more interested in dogs than cats, you need a measure that directly compares the interests of dogs and cats. The 'Interest affinity score' measures the strength of interest in a specific category (in this case, dogs) as compared to other interests (such as cats) within a demographic. This makes it a suitable measure to determine which customers have a stronger preference for dogs over cats.

Question 9 of 185
Online orders are ingested into Microsoft Dynamics 365 Customer Insights through real-time data ingestion. Departments like customer service can see the orders directly in the Dynamics 365 Customer Insights timeline when it is added to the contact from in Dynamics 365. A service representative notices an error with the total order amount that is measured in Dynamics 365 Customer Insights. While today’s online orders are visible in the timeline, the amount fails to update.

The representative needs you to explain why this is happening.

What reason should you provide?
Correct Answer: D

Real-time ingested activities show up in the timeline but are excluded from measure calculations. This means that while the real-time ingested data appears promptly in the timeline for visibility, it does not immediately update the measures calculated within Dynamics 365 Customer Insights. The lag in reflecting the updated order amount can be attributed to the exclusion of real-time data from the measurement calculations until a subsequent process updates these metrics.

Question 10 of 185
A company operates mainly in the business-to-business (B2B) space. You are implementing Microsoft Dynamics 365 Customer Insights.

You need to ensure that Dynamics 365 Customer Insights can handle the company’s B2B scenarios and data.

What should you take into consideration when setting up business accounts versus individual consumers?
Correct Answer: B