A product failure in the customer's hands is bad for the company. Why do only 4% of the customers normally file a complaint?
A product failure in the customer's hands is bad for the company. Why do only 4% of the customers normally file a complaint?
Customers often do not file a complaint about a product failure because they believe it will not result in any meaningful action or resolution. This perception that complaining will not make a difference discourages them from taking the time and effort to report the issue.
Minimum products complains file due to leaking of knowledge about products and procedure.