Here you have the best Salesforce Certified Marketing Cloud Administrator practice exam questions
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?
To prevent duplicating or triplicating records in Marketing Cloud when using both MobilePush and Email channels, it is essential to strategically control the Contact Key values and tie records together across channels using this key. This ensures that the same individual is identified consistently across different communication channels, avoiding the creation of duplicate records.
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
To comply with the requirement that Marketing Cloud users should not be able to export data without approval, while still being able to view data within the system, the Export Email Allowlist feature is the correct choice. This feature allows administrators to restrict data export capabilities to specific email addresses, ensuring that only approved individuals or teams can perform data exports, thus preventing unauthorized data export.
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
Smart Capture should be used to create a survey form. It is a feature specifically designed for collecting and storing customer data through forms, landing pages, and surveys.
A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.
Which solution should the admin suggest?
Parameter Manager is the correct solution for automatically adding a set of query strings to all links in an email sent via Email Studio. It is a tool specifically designed to handle parameters in URLs, making it the most suitable option for this requirement.
What does Marketing Cloud authenticate when a user logs in through the user interface?
When a user logs in through the Marketing Cloud user interface, the system checks if the user is assigned a role in the parent business unit. This is an essential part of the user authentication and authorization process, ensuring that only users with the correct role assignments can access the platform's features and data.