Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for importing?
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for importing?
The correct activity in Automation Studio to decrypt a file placed on the SFTP for import is the File Transfer Activity. This activity is used to securely transfer and manage files, including options for unzipping and decrypting files. It prepares files for further actions within Automation Studio, such as data import.
What are entry source types for Journey Builder?
The correct answer is Data Extension, Audience Studio, API Event, and Date Based Event. Entry source types for Journey Builder encompass these sources, which include various methods for initiating journeys based on data and events. There is no mention of email lists or CloudPages in the standard entry sources for Journey Builder.
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
To segment audiences based on Sales Cloud data within Marketing Cloud, Northern Trail Outfitters' Cloud admin needs to configure the synchronization of Sales Cloud objects. This configuration is done in Contact Builder under Data Sources, where the Sales Cloud data that needs to be synchronized to Marketing Cloud is defined.
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
Permissions to allow REST authentication in Salesforce Marketing Cloud should be set up under Installed Packages. This is because Installed Packages is the section where API integration, including credentials and permissions for REST API, are managed. Data Management and Salesforce Integration do not pertain to this specific setup for external applications leveraging the REST API.
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
To ensure that any inactive data is automatically cleared from data extensions after 12 months, applying a Row Based Retention policy to each data extension as it is created and set to a 12-month duration is the appropriate action. This method allows for specific control over the retention period at the data extension level, ensuring that stale data is cleared and data hygiene is maintained.