Question 6 of 54

MyCo, an electronics company, wants to recommend television brands to their customers based on incoming emails. As a Strategy Designer working for MyCo, you create the following Next-Best-Action strategy:

If the Email reason is Inquire Philips, what does the Results of the strategy contain?

    Correct Answer: D

    The strategy selects LG when none of the specific email reasons (Inquire LG, Inquire Toshiba, Inquire Sony, Inquire Samsung) are met. Since the email reason is Inquire Philips, which does not match any of the specified conditions, the default case is triggered. Therefore, the result of the strategy will be LG.

Question 7 of 54

One of the purposes of the Interaction History decision component is to ___________.

    Correct Answer: D

    The purpose of the Interaction History decision component is to determine if a proposition has been offered before. This helps in making decisions about which offers should be presented to the customer to avoid redundancy and enhance customer experience.

Question 8 of 54

When a customer is offered a proposition he has already accepted, this is because____________.

    Correct Answer: B

    When a customer is offered a proposition he has already accepted, this is because there is no filter for previously accepted offers in the strategy. Proper filtering mechanisms should be in place to prevent presenting the same offer to a customer who has already accepted it.

Question 9 of 54

In a decision strategy, to remove propositions based on the current month, you use a _________.

    Correct Answer: B

    To remove propositions based on the current month in a decision strategy, you use a filter component. A filter component is designed to include or exclude data based on specific criteria, such as the current month, ensuring only relevant propositions are considered in the strategy.

Question 10 of 54

What does a solid arrow from a "Set Property" component to a "Filter" component mean?

    Correct Answer: D

    A solid arrow from a 'Set Property' component to a 'Filter' component indicates that information from the 'Set Property' component is copied over to the 'Filter' component.