Customers most often desire simplicity, concurrency, and performance from their enterprise data warehouse solution. Simplicity ensures ease of use and reduces operational complexity. Concurrency is crucial for supporting multiple simultaneous users and workloads without performance degradation. Performance is essential for fast data processing and query response times, which is vital for making timely business decisions. On-premise availability or open-source bases, while beneficial in certain scenarios, are not universally the top priorities for most customers.