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ICBB Exam - Question 83


Which one of the following rules is not followed while conducting brainstorming?

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Correct Answer: D

In brainstorming, the focus is on generating as many ideas as possible without initial judgment or evaluation. This includes not preferring quantitative ideas over qualitative ones. Option D violates this principle by suggesting a preference for quantitative ideas during the brainstorming phase, which contradicts the fundamental rule of brainstorming that encourages the acceptance of all kinds of ideas without making distinctions.

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InvisibleBeingOption: D
Jun 10, 2023

No evaluation of ideas (qualitative or quantitative) is done during brainstorming.