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ICBB Exam - Question 88


Which one of the following functions does market research data mainly deal with?

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Correct Answer: AD

Market research data mainly deals with collecting data systematically and analyzing a particular target market. This involves gathering information about consumer needs, preferences, and behaviors to help businesses make informed decisions. While reducing the risk of the purchaser or solving conflicts between customers and sellers may be indirect benefits of market research, the primary function is the systematic collection and analysis of data.

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InvisibleBeing
Jun 8, 2023

I am confused!