Who constructed a two-dimensional paradigm, the theory of motivation and hygiene?
Who constructed a two-dimensional paradigm, the theory of motivation and hygiene?
Frederick Herzberg is known for his two-factor theory, also known as the theory of motivation and hygiene. This theory distinguishes between factors that cause job satisfaction (motivators) and those that cause dissatisfaction (hygiene factors).
Technique to remember the answer: Herzberg has letters "Hg" which are also present in the word "hygiene" --- "theory of motivation and hygiene".