The Scrum Master should aim to help the Product Owner understand the importance of delivering business value in every Sprint, including the first one. One of Scrum's principles is delivering a potentially releasable Increment of 'Done' product at the end of each Sprint, which includes working software. The best architectures and infrastructures typically emerge over time in tandem with the development of the functionality, not in isolation. This approach ensures that all development is geared towards immediate business functionality and allows for continuous feedback, which helps in refining both the product and its underlying architecture.