Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts.
Which consideration would help determine if Dedicated IP is the correct choice?
One important consideration when determining if a Dedicated IP is the correct choice is whether the send volume is large enough to maintain a positive or neutral reputation. A high send volume is critical for keeping the IP address active and establishing a good sender reputation with ISPs (Internet Service Providers). If send volume is not sufficient, it can be challenging to build and maintain a good reputation, making the Dedicated IP less effective.
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5