Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
When migrating to a new IP Address in Marketing Cloud, the Marketing Cloud admin needs to consider building a desirable sending history and data, which will be variable based on list size and engagement. This process, often referred to as IP warming, helps establish a positive sender reputation with ISPs (Internet Service Providers) and ensures better deliverability rates over time. The new IP address will not have any sending history or established reputation, so sending in stages and monitoring engagement is crucial.
Likely should be A: Building desirable sending history and data will be variable based on list size and engagement. https://help.salesforce.com/s/articleView?id=sf.mc_es_ip_address_warming.htm&type=5
A is correct.
Answer is c definetly
Its a for sure