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Certified Marketing Cloud Administrator Exam - Question 32


A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type of messages being sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and Orders.

‘Customers’ contains information about subscribers including Email Address, First Name, Last Name, Address, and Customer ID.

‘Orders’ contains information about the orders and includes the unique identifier of the customer.

How should Data Designer be configured to allow this data to be used within a Journey decision split?

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Correct Answer: C

To configure Data Designer appropriately, the Customers data extension should be linked to the data model using Customer ID. This unique identifier serves as the key to connect customer data to order information, allowing for accurate decision splits within the Journey Builder based on customer orders.

Discussion

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kyashiiOption: A
Sep 9, 2023

A is correct.

kyashii
Sep 10, 2023

Correct; C. Customer 10→Customer ID

ChristianRtgOption: C
Jun 26, 2024

"Customer 10" is a typo, it's "Customer ID" and then it's the right answer.