The Sales Director at Cloud Kicks noticed that while Lead conversion rates were high, Opportunities were not moving through the sales cycle. Many of the contacts that were converted had no phone, email, or background information captured.
Which three solutions can be used to improve the quality of Leads being converted? (Choose three.)
To improve the quality of Leads being converted, several measures can be taken. Mandating that all Lead data must be reviewed prior to being created in Salesforce ensures that the information captured is accurate and complete from the start. Reviewing Lead conversion mapping is crucial to ensure that all necessary fields are correctly mapped during the conversion process, preventing loss of information. Updating web-to-lead forms to require input fields be completed prior to submission guarantees that essential details like phone numbers and emails are captured before the Lead enters the system, enhancing the quality of the data.
Rather C than D here in my opinion.
D is correct - because, it is capable of stopping the conversion when the "Require Validation for Converted Leads" setting is checked. C has already converted the lead, so the validation rule would go where? That would be after update, or insert, and for which object are we having validation rules? Better to use the before insert trigger. Then again, brand new flow functionality DOES include the "Roll-Back" element which could mean Flows could handle this functionality as well.
Set validation to prevent missing field when Lead status change to COnverted
F instead of E since web-to-lead should be as short as possible C instead of D since validation rule prevents record creation without fixing the issue