A marketing manager identified an upcoming email campaign for their team to test different subject line voices. They want to first test with a pilot group and then send the winning subject line out to the remaining customers.
How should Path Optimizer be configured to handle these requirements?
To meet the requirements of testing different subject line voices with a pilot group before sending the winning subject line to the remaining customers, Path Optimizer should be configured by placing a Random Split before the optimizer. This approach allows a specified percentage of the total audience (the pilot group) to be selected for the initial test, as desired. Therefore, the most suitable configuration is to use the Random Split before Path Optimizer for the pilot group.
A is true
A. Place a Random Split before Path Optimizer for the pilot group. This option would allow for a specified percentage of the total audience to go through the Path Optimizer, which would test different subject lines on this subset (pilot group). The rest of the audience would not receive anything at this stage. This approach aligns with the requirement of first testing with a pilot group.
A still the best answer?