Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns.
NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)
When reviewing elements for email send approvals, crucial aspects like the 'From Name' and 'Subject Line' are essential. The 'From Name' is significant because it influences the recipient's recognition and trust in the email sender. The 'Subject Line' is critical as it is the first thing recipients see, affecting the email's open rate. Both of these elements are generally part of the approval process to ensure they comply with brand guidelines and best practices, thereby minimizing errors before an email campaign is deployed.
The answer should be B and D since we see the Subject line and the email content on the approval screen. Additionally, we have a 'Check links' mode where we can review all the links. From Name reviewing is impossible since From Name is chosen before each send.
C. From Name D. Subject Line Explanation: Approvals in Salesforce Marketing Cloud are used to ensure that important elements of an email send are reviewed and approved before the email is sent to the subscribers. This helps prevent mistakes and ensures that the email content aligns with the brand's guidelines and messaging. A. Send Count: The send count refers to the number of subscribers who will receive the email. It is not typically a part of the approval process, as it is determined based on the selected audience and segmentation criteria. B. Hyperlinks: Hyperlinks within the email content are generally not part of the approval process unless they are particularly sensitive or require specific compliance checks. Hyperlinks are usually part of the content creation process and are reviewed before the email is submitted for approval.
C. From Name D. Subject Line Explanation: Approvals in Salesforce Marketing Cloud are used to ensure that important elements of an email send are reviewed and approved before the email is sent to the subscribers. This helps prevent mistakes and ensures that the email content aligns with the brand's guidelines and messaging. A. Send Count: The send count refers to the number of subscribers who will receive the email. It is not typically a part of the approval process, as it is determined based on the selected audience and segmentation criteria. B. Hyperlinks: Hyperlinks within the email content are generally not part of the approval process unless they are particularly sensitive or require specific compliance checks. Hyperlinks are usually part of the content creation process and are reviewed before the email is submitted for approval.