Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
The recommended design approach is Responsive Design. This approach ensures that the email content dynamically adjusts and renders well on both desktop and mobile devices, providing a consistent and user-friendly experience across all platforms. Responsive Design achieves this through flexible layouts and media queries without requiring separate development for each device, thus saving time and effort while meeting the Chief Marketing Officer's requirements.
A. Mobile-aware Design might focus too much on mobile users, potentially neglecting the desktop experience. B. Desktop-centric Design might prioritize the desktop experience, leading to a poor user experience for mobile users. D. Static Design would not adapt to different devices, causing readability and usability issues on various screen sizes. In summary, Responsive Design is the best choice for NTO to create emails that render well on both desktop and mobile devices while ensuring a consistent and user-friendly experience across all devices.
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should be responsive deisng if we want to fullfill both desktop and mobile.
it clearly says does not want to spend a significant amount of time developing for each environment.
it clearly says does not want to spend a significant amount of time developing for each environment.
It should be A if not willing to spend a significant amount of time developing for each environment. Mobile Aware - a single layout, designed to scale down and still look good on mobile. When to use: Quick turnaround, low effort While Responsive - Modular content adapts to device screen size. Optimal experience, ongoing effort. related documentation: https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing/design-your-emails