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Certified Marketing Cloud Administrator Exam - Question 8


Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

Show Answer
Correct Answer: A

To segment audiences based on Sales Cloud data within Marketing Cloud, Northern Trail Outfitters' Cloud admin needs to configure the synchronization of Sales Cloud objects. This configuration is done in Contact Builder under Data Sources, where the Sales Cloud data that needs to be synchronized to Marketing Cloud is defined.

Discussion

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evanjvncOption: A
Oct 16, 2023

Yes but you can't synchronize directly from Contact Builder -> Data Extensions -> Synchronized Data Extensions. This path only show you the objects you've already synchronized. You should made it from Contact Builder -> Data Sources So the correct answer is A.

MackoblvckOption: C
Oct 12, 2023

I believe the answer is C. From my experience with marketing cloud, Synchronized Data Extensions bring data from Salesforce Sales Cloud into Marketing Cloud.

lucaluca1982Option: A
May 13, 2024

https://help.salesforce.com/s/articleView?id=sf.networks_jb_sync_object.htm&type=5

lucaluca1982Option: C
May 7, 2024

same Contact Builder->Data Ext-> Sync

lucaluca1982Option: A
May 11, 2024

Correct is A