Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?
To streamline the email creation process and ensure specific content is tailored to both loyalty and non-loyalty members, the best approach is to create a template-based email using dynamic content. This allows the same email template to be used while dynamically displaying different content based on the recipient's membership status, creating a customized yet efficient email setup.
Although many users will just create multiple emails...