A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
To use Salesforce custom object data for segmenting and personalization, it is best to create a custom report type that includes the contact or lead ID, email address, and custom object data. This report can then be imported into a Salesforce Data Extension from the Marketing Cloud. With the data in place, AMPscript can be used within email content to personalize and segment the communication based on the custom object data. This approach ensures that the data is appropriately linked and accessible for the required personalization.
C Synchronized Data Extensions aren't sendable.
If I'm not wrong, Synchronized Data Extensions aren't sendable.
Answer is . Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
Its C, can't send to sync DE