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Certified Marketing Cloud Administrator Exam - Question 52


Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account.

Which value should link these new data extensions in Data Designer to the existing contact records?

Show Answer
Correct Answer: AB

To link new data extensions containing customer purchases to existing contact records in Marketing Cloud, you should use a unique contact identifier. This ensures that each contact can be accurately and uniquely identified across different data sources, enabling effective data linkage and personalization.

Discussion

4 comments
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kyashiiOption: B
Sep 9, 2023

B is correct.

OllyWirbanOption: C
Oct 25, 2023

Primary Key is correct

lucaluca1982Option: B
May 8, 2024

Primary Key is more at table level

3ad3374Option: B
May 15, 2024

B is correct 100%