Certified Marketing Cloud Administrator Exam QuestionsBrowse all questions from this exam

Certified Marketing Cloud Administrator Exam - Question 10


To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

What action should be taken?

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Correct Answer: A

To ensure that any inactive data is automatically cleared from data extensions after 12 months, applying a Row Based Retention policy to each data extension as it is created and set to a 12-month duration is the appropriate action. This method allows for specific control over the retention period at the data extension level, ensuring that stale data is cleared and data hygiene is maintained.

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lucaluca1982Option: A
May 18, 2024

it is A This approach allows for specific retention policies to be applied at the data extension level, ensuring that data older than 12 months is automatically cleared, thus maintaining data hygiene and compliance.