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Certified Marketing Cloud Consultant Exam - Question 95


Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What should be recommended?

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Correct Answer: CD

Since the data does not need to be immediately ingested into Marketing Cloud and is used in a daily scheduled automation, the most efficient approach would be performing a daily bulk export to SFTP for import via Automation. This ensures high-frequency data collection is managed without overloading the system and aligns with the daily processing requirement.

Discussion

2 comments
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DonnawettaOption: D
Dec 18, 2023

it should be D

GeekyKidOption: D
Jun 5, 2024

'The data does not need to be immediately ingested into Marketing Cloud...' so definitely not API then. Should be D.