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Certified Marketing Cloud Consultant Exam - Question 55


Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.

Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

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Correct Answer: A,B,C,D

Northern Trail Outfitters wants to inject a contact into a journey based on their birthday. The use of an automation with a query activity on the Contact object synchronized data extension and then a journey entry activity is a suitable choice because it allows for the extraction of the relevant contacts based on the birthday and injecting them into the journey. Additionally, using a Journey Builder Date Based Event with Contact Data related to the Synchronized Data Source Attribute Group allows for setting up an event based on a date field in the contact object. Both methods enable the use of the contact's birthday effectively for journey injection.

Discussion

3 comments
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anacjOptions: AD
Sep 2, 2021

AD are better

Charishna
Sep 24, 2021

CD are only correct as Journey Builder doesn’t support Synchronized DE

Clauds81Options: AB
Jan 19, 2023

D doesn't work in Journey Builder. You can't use a dynamic date as entry data source in Journey builder.

MINDAUGASJUSISOptions: AB
Jul 16, 2024

D is incorrect, since Salesforce Data Entry Event typically triggers on record changes or specific events rather than continuously checking for a date.