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Certified Business Analyst Exam - Question 93


A business analyst (BA) is preparing to demonstrate the functionality built by the development team over the last sprint to the client.

Which technique should the BA use to create a compelling demo?

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Correct Answer: AC

To create a compelling demo, the BA should use the Storytelling technique, which includes elements such as a hero, challenge, helper, and victory. This method is effective in engaging the audience by turning the demonstration into a narrative, making it easier for the client to understand the value and impact of the functionality developed. Unlike the STAR method or a purely functional approach, storytelling can capture attention and provide a memorable and persuasive presentation.

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marisgoOption: C
Apr 28, 2024

Storytelling is the correct answer https://trailhead.salesforce.com/content/learn/modules/demo-storytelling-public/build-your-storyboard-public