A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
For a customer to enter into a journey after registering for an event, the entry event must be fired. A form hosted on the company's website that fires the entry event via REST API is a viable method because REST API is commonly used for web-based integration due to its simplicity and efficiency. Additionally, a SmartCapture form hosted in CloudPage that populates the entry source is also a suitable method as SmartCapture forms are specifically designed for capturing data in Marketing Cloud and can trigger journey entries. Utilizing the SOAP API or just updating a Profile attribute does not directly align with standard journey entry mechanisms.
The SOAP API exposes functions or operations, while REST APIs are data-driven. SOAP APIs are rigid and only allow XML messaging between applications.