Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
To include a Campaign Identifier to the links within a specific campaign message, the utm_campaign value should be configured at the Email level. This approach allows for unique identifiers to be set for each particular campaign, ensuring effective tracking and analytics for each email campaign separately. Configuring this at the Email level allows you to capture detailed data specific to each marketing effort, enabling better analysis and optimization of campaign performance.
A is correct.
Correct; B
https://help.salesforce.com/s/articleView?id=000380187&type=1
Defintely A
In the scenario given, Northern Trail Outfitters is using Parameter Manager to automatically tag links. If they wish to include a campaign identifier to the links within a specific campaign message, the UTM (Urchin Tracking Module) campaign value should be configured at the message level. This means that for each individual marketing message or email, a unique UTM campaign value should be assigned. This will allow for detailed tracking and analytics for that specific campaign. For example, if a particular campaign is labeled 'Winter_Sale', the UTM campaign value for all links within messages associated with that campaign would carry the UTM code 'utm_campaign=Winter_Sale'. This enables the company to identify which campaigns are driving the most traffic, or achieving other specific goals.