Cloud Kicks (CK) wants to ensure Opportunities are associated with the relevant marketing Campaign. In the past, CK has struggled to evaluate marketing Campaign ROI.
Which process improvement should the consultant recommend?
Cloud Kicks (CK) wants to ensure Opportunities are associated with the relevant marketing Campaign. In the past, CK has struggled to evaluate marketing Campaign ROI.
Which process improvement should the consultant recommend?
To ensure Opportunities are associated with the relevant marketing Campaign and to evaluate marketing Campaign ROI, Cloud Kicks should validate that the Primary Campaign Source field on Opportunity records is populated. This field is used to track the Campaign most influential in closing the Opportunity, which is critical for accurately assessing the return on investment of marketing efforts.
Would D be the more appropriate answer?
the most important step for Cloud Kicks to take to ensure that Opportunities are associated with the relevant marketing Campaign. The Primary Campaign Source field is used to track the Campaign that was most influential in closing the Opportunity. By validating that this field is populated, Cloud Kicks can ensure that it is accurately tracking its marketing ROI.
D should be it
D is it