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Certified Marketing Cloud Administrator Exam - Question 17


Northern Trail Outfitters has a mobile app.

Which product would allow them to send push notifications to customers with their mobile app?

Show Answer
Correct Answer: AC

Journey Builder allows marketers to create and execute cross-channel customer journeys, which can include sending push notifications to mobile app users as part of these journeys. This makes it the appropriate tool for Northern Trail Outfitters to send push notifications through their mobile app. Content Builder is used primarily for managing and creating content, while Group Connect focuses on messaging through specific group channels rather than directly through push notifications for mobile apps.

Discussion

13 comments
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crangonOption: C
Feb 27, 2023

C is the answer

KyppOption: B
Aug 17, 2023

https://help.salesforce.com/s/articleView?id=sf.mc_gc_groupconnect.htm&type=5

mediaexp
Apr 21, 2023

Or MobilePush if it's listed as an option

Beto_FreedesksOption: B
Nov 5, 2023

Group Connect is designed for sending push notifications and SMS messages to specific groups of customers, which can include users of a mobile app. It is commonly used for mobile marketing and customer engagement.

SalesforceSankyOption: C
Mar 2, 2023

That's true. C should be the answer.

jdozerlistengageOption: C
Apr 18, 2023

Should be C. Journey Builder

hipoliciakOption: C
Aug 11, 2023

definitely C

KbottOption: C
Sep 28, 2023

C is the answer

SurSFMCOption: C
Apr 6, 2024

Journey Builder allows you to send push notifications (https://help.salesforce.com/s/articleView?id=sf.mc_mp_use_mobilepush_with_journey_builder.htm&type=5) Group connect is to send messages via LINE or other apps. Content builder is for content like, images etc.

3ad3374Option: C
May 2, 2024

Explanation: Explanation: Journey Builder and Mobile Push are two products that would allow them to send push notifications to customers with their mobile app. Journey Builder is a product that allows marketers to create and execute cross-channel customer journeys based on events, activities, and goals. Journey Builder can be used to send push notifications to mobile app users as part of a journey. Mobile Push is a product that allows marketers to create, manage, and deliver push notifications to mobile app users. Mobile Push can be used to send push notifications as standalone messages or as part of a journey

lucaluca1982Option: B
May 3, 2024

It is a better fit

3ad3374Option: C
May 6, 2024

Journey builder is the answer (if mobile push is not available)

lucaluca1982Option: C
May 10, 2024

SORRY JOURNEY BUILDER