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Question 66

A B2B customer notices they have a large number of subscribers marked as `˜Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to `˜Active'?

    Correct Answer: C

    If a subscriber is marked as 'Held' due to soft bounces from overwhelmed email servers, the best approach is to extract those subscribers and then re-import them as 'Active'. This process ensures that you can carefully review and manage the list, avoiding any potential issues that might arise from blindly changing the status through SQL queries or mass updates. Contacting support is not necessary for this type of issue. Re-importing allows for a controlled approach to reactivating subscribers while verifying their readiness to receive emails again.

Discussion
TekcOption: C

A,B,D are wrong because they will not allow for us to check the efficacy of the change