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Certified Integration Architect Exam - Question 35

A large enterprise customer has decided to implement Salesforce as their CRM. The current system landscape includes the following:

1. An Enterprise Resource Planning (ERP) solution that is responsible for Customer invoicing and order fulfillment.

2. A Marketing solution they use for email campaigns.

The enterprise customer needs their sales and service associates to use Salesforce to view and log their interactions with customers and prospects in Salesforce.

Which system should be the system of record for their customers and prospects?

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Correct Answer: BD

Salesforce is designed to be a Customer Relationship Management (CRM) system, making it the most appropriate choice for being the system of record for customers and prospects. This ensures that sales and service associates can effectively log and view interactions with customers and prospects in a centralized location. Integrating data from the ERP and Marketing systems into Salesforce allows for a comprehensive view of customer information while leveraging the strengths of Salesforce as a CRM platform.

Discussion

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el3piernasOption: D
Oct 24, 2023

Shouldn't it be Salesforce the system of record for their customers and prospects? https://business.adobe.com/blog/basics/systems-of-record

el3piernasOption: D
Nov 2, 2023

As of November 02nd 2023, option B "Marketing with all customer data from Salesforce and ERP." is no longer available in the exam.

Paul421Option: D
Jun 3, 2024

Salesforce - it's between the marketing and ERP. making it a logical choice.

u39403918Option: D
Feb 12, 2024

+1 vote for D. Salesforce should be System of Record for Accounts and Leads.

SS1121Option: D
Jul 17, 2024

Salesforce should be the system of record for customers and prospects, with integrations bringing in relevant data from the ERP and Marketing systems. This approach leverages the strengths of Salesforce as a CRM while ensuring that all relevant information is accessible to sales and service associates.