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Certified Marketing Cloud Administrator Exam - Question 48


Which product enables a Marketing Cloud admin to observe customer behavior, build preference profiles, and deliver the next-best content?

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Correct Answer: C

Einstein Content Selection enables a Marketing Cloud admin to observe customer behavior, build preference profiles, and deliver the next-best content across various channels. This extends beyond email, incorporating diverse types of content and channels to dynamically present the most relevant content to each customer.

Discussion

6 comments
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jdozerlistengageOption: B
Apr 18, 2023

Should be B. Einstein Email Recommendations https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_email_recommendations.htm&type=5

tiptop12345Option: B
Sep 13, 2023

Einstein Email Recomendation The doc says: https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_email_recommendations.htm&type=5

kyashiiOption: C
Sep 9, 2023

C is correct.

kyashii
Sep 10, 2023

Correct; B

Billybob9988776655Option: B
Jan 23, 2024

B is correct

3ad3374Option: B
May 15, 2024

B is correct - admin could adapt

ChristianRtgOption: C
Jun 26, 2024

Attention! The question is about Content, not about Content in Mails. The solution which provides the best content for *any* channel is Einstein Content Selection, see: https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_content_selection.htm&type=5