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QSBA2018 — Question 9


A bus company wants to analyze customer travel patterns to add additional services or create new routes.

The business analyst needs to consider the following data:

✑ 190 routes across the city

✑ Start and end location of each route

✑ Volume of customers travelling per hour

✑ Customer complaints when buses are full

Which visualization should a business analyst use to meet this requirement?

Show Answer
Correct Answer: C

To analyze customer travel patterns, including the start and end locations of routes, the best visualization is a line layer map. This type of map can effectively display the connections between different points (start and end locations) on a map, allowing for a clear visualization of routes across the city. It can also accommodate the volume of customers traveling per hour and visually represent congestion or areas where customer complaints occur due to full buses.

Discussion

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elipsaOption: C
Apr 23, 2023

C. Line layer map

ELIKAINEOption: C
Jan 28, 2023

Con origen y destino de ruta, lo mejor es el line layer

vickyzzOption: C
Jan 28, 2023

should be "Line layer map" since it requires start/end location

DELLINFAOption: C
Jan 9, 2024

It's C for star and end Route

[Removed]Option: C
Sep 4, 2023

It's clear that we need to use a map here. The question is whether to use area or line layer map. The key phrase is "Start and end location of each route" -> use line layer map to mark direction (start and end)