PRINCE2 principle of continued business justification means that a project should only continue as long as it remains justified. The principle does not imply that only financial benefits justify a project; there can be other types of benefits such as strategic, reputational, or regulatory. Option C specifically mentions stopping a project if it no longer delivers a financial benefit, which does not align with PRINCE2’s broader view of benefits. Therefore, option C does not reflect the principle of continued business justification correctly.