Which 2 statements should be recorded under the Reasons heading?
Which 2 statements should be recorded under the Reasons heading?
The reasons heading should include statements that explain why actions or decisions are being taken. Statement A provides a justification that the Marketing department believes a specific action (sending a promotional calendar) will increase orders by at least 10%, which directly addresses why the action is being considered. Statement E explains that the company is experiencing a fall in orders due to increased marketing by competitors. This provides a context for the necessity of new marketing initiatives. Statements B and C provide statistical information rather than reasons, and statement D discusses a potential long-term effect rather than a motive for current actions.
B. 10% of customers have not re-ordered in this financial year. E. MNO Manufacturing is experiencing a fall in orders due in part to the increased marketing activities of its competitors. These statements provide reasons and context for why the project is being initiated. They highlight specific issues and challenges that the project aims to address, such as customer retention and the competitive market landscape.