The project is now closed. The expected increase in revenue is not being achieved. It has been agreed with the team manager for the 'marketing materials' that additional marketing activities will be undertaken to achieve the expected increase in revenue.
Who should be responsible for monitoring the results of the marketing activities, and why?
The senior user should be responsible for monitoring the results of the marketing activities because this person is responsible for realizing the benefits post-project. The role of the senior user includes ensuring that the project's benefits are realized and sustained after the project has been closed, making them the appropriate person to monitor and evaluate the effectiveness of the additional marketing activities in achieving the expected increase in revenue.
A. Senior user, because this person is responsible for realizing the benefits post-project.